"A Fireside book."

Includes bibliographical references (p. [198]-199)

FOOD AND DRINK: A.1. Steak Sauce -- Absolut -- Alpo -- Altoids -- Arm & Hammer -- Bacardi -- Betty Crocker -- Birds Eye -- Budweiser -- Canada Dry -- Chef Boyardee -- Coca-Cola -- Cracker Jack -- Cuervo -- Dr. Pepper -- Fig Newton -- Godiva -- Good & Plenty -- Grape-Nuts -- Häagen-Dazs -- Heinz 57 Varieties -- Jell-O -- KFC -- Kool-Aid -- Krispy Kreme -- Life Savers -- Lipton -- M & Ms -- Maxwell House -- McDonald's -- Mentos -- Milk Duds -- Mountain Dew -- Ore-Ida -- Oreo -- Ovaltine -- Peeps -- Pepperidge Farm -- Pepsi-Cola -- Pillsbury -- Pringles -- Red Baron Pizza -- Sara Lee -- 7-Up -- Spam -- Starbucks -- Twinkies -- Wendy's -- Wonder Bread -- Yoo-Hoo -- Zima -- Clothing: Abercrombie & Fitch -- Adidas -- Banana Republic -- Gap -- Hush Puppies -- Keds -- Levi's -- Manolo Blahnik -- Nike -- Playtex -- TECHNOLOGY, TOYS, AND ASSORTED BRIGHT IDEAS: Apple Computers, Macintosh -- Barbie -- Barnes & Noble -- BIC -- Borders -- Brawny -- Canon -- Chia Pets -- Day-Glo -- Dolby -- Ebay -- Eureka -- Exxon -- FedEx -- Fender -- Formica -- Frisbee -- Google -- Hallmark -- Hoover -- Ikea -- Jacuzzi -- Kleenex -- Kodak -- Lego -- Lysol -- Microsoft -- Motorola -- Muzak -- Nikon -- Pentium -- Polaroid -- Pyrex -- Random House -- Rolex -- Scotch Tape -- Scrabble -- Slinky -- Sony -- Swatch -- TAG Heuer -- Teflon -- Tupperware -- Velcro -- WD-40 -- Xerox -- Yahoo! -- Yo-Yo -- CARS: Hummer -- Jeep -- Land Rover -- Mercedez-Benz -- Saab -- Volkswagen -- Volvo -- DRUGS AND COSMETICS: Ivory soap -- Listerine -- Mary Kay -- Noxzema -- Olay -- Prozac -- Q-Tips -- Vaseline -- Viagra

Presents a guide to the meanings and stories behind over 125 well known brand names, arranged by product type, and includes food, clothes, cars, household furnishings, and cell phones

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